Local Andy

Local Citizen and Social Media Revenue Pioneer 
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July 6, 2009

Yahoo! Targets Locals

This post was on Screenwerk from Greg Sterling and demonstrates that even Yahoo! can get local right some of the time.


"I was reading a story on Yahoo! about the “Codex Sinaiticus,” the oldest version of the Christian Bible and how that’s being brought online. At the top of the page was a geo-targeted display ad for the Alameda County Fair. I live in Alameda County and was probably targeted by IP address in this case.


I was otherwise unaware that it was going on and wasn’t looking for things to do. In other words I very definitely wasn’t in “search mode.” This was pure awareness building."

Picture 6

"However the fact that this was a local event by itself made me click on the ad. On the site there are a bunch of social media (Facebook, Twitter, YouTube) tools that they’re using to promote the event and build email lists. And while I won’t follow the fair on Twitter, if I were somebody else (who didn’t cover this stuff for a living) I might."


Read the rest of his post here.

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Posted by Andy Vogel 

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July 2, 2009

When your employer is the focus of your story

As more local media struggle to find financial models for local coverage of big league and non-big league sports objective coverage may suffer.
Will the future editorial decisions be made at the CEO/CFO level?  Maybe an advertiser will get input along with a sales manager?
 
This post from Justin Rice at the Nieman Journalism Lab goes through some of the conflicts of interest reporters face when their employer is the focus of their coverage.
 
A new set of ethical questions arise 
 
Photo by Alan Penner used under a Creative Commons license.

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Posted by Andy Vogel 

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June 30, 2009

New Hyperlocal Network Created via Community Paper Sites

via Peter Krasilovsky and the Local Media Blog
Kaesu, a provider of online services to free community papers, has received “more than $1 million” to jumpstart its efforts. The strategic investment, from Media Space Solutions, is geared to open up community paper inventory around the U.S. for Media Space’s national advertisers.
Kaesu, a four-year-old company with fewer than ten employees, has ties with over 100 community paper companies. It also has signed some local newspaper companies, including 45 titles from North Jersey Media. It generally charges a flat monthly fee for its services.
It is not the first time that a media company has tried to organize community papers into a hyperlocal network for national advertisers. The Web operations of at least one TV network has attempted to do the same thing. But community papers have generally been too ad hoc (and cheap) to effectively work with.
Kaesu President and CEO Pete Previte says the investment will help jumpstart Kaesu’s efforts in helping its papers out-hyperlocal the hyperlocal companies. “It is enough to get to the next step,” he says.
Moreover, efforts like this could represent a new era for the free community newspaper community. While the industry has had something of a downturn, he notes that it has been in a much healthier position than daily newspapers. Indeed, some papers have even seen revenues increase, despite the sour economy.
 
 
 

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